Cookie policy
Farizon South West Limited · Last updated: 27 September 2026
1. Who we are and what cookies are
This policy explains how Farizon South West Limited uses cookies and similar technologies on www.farizonsw.co.uk.
Farizon South West Limited is registered in England and Wales under company number 16685888. Our registered office is The Summit, Woodwater Park, Pynes Hill, Exeter, EX2 5WS. Our trading address is Unit 19, Rockhaven Business Centre, Gravenchon Way, Street Business Park, Street, Somerset, BA16 0HW. We are registered with the Information Commissioner's Office (ICO) under number 00011898072. Our VAT number is GB 502577111.
Cookies are small text files that a website saves on your device. Similar technologies, such as pixels, tags and local storage, work in a similar way. In this policy, we call them all “cookies”. Some are set by us (first-party). Others are set by companies whose services we use (third-party).
2. Types of cookie and your choices
| Category | What it does | Is consent needed? |
|---|---|---|
| Strictly necessary | Runs and secures the site, protects forms from spam (Cloudflare Turnstile), remembers your cookie choices, and keeps essential features working | No. These cannot be switched off |
| Analytics | Google Analytics (GA4) and Microsoft Clarity help us understand how people use the site | Yes |
When you first visit, a banner lets you choose Accept analytics or Necessary only. We do not load Google Analytics or Microsoft Clarity until you accept.
You can change your mind at any time by clicking Cookie preferences at the bottom of any page. Withdrawing consent is free and as easy as giving it.
We do not currently use marketing cookies (such as Meta Pixel, Google Ads conversion tags or LinkedIn Insight Tag) or load YouTube or live-chat widgets that set their own cookies. If that changes, we will update this policy and the banner.
3. Cookies and similar technologies we use
Durations below are typical defaults; providers may change them.
| Name / technology | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
fsw_consent (local storage) | Farizon South West | Stores your analytics cookie choice | Until cleared | Strictly necessary |
Cloudflare Turnstile / related bot-protection cookies (for example __cf_bm when set by Cloudflare) | Cloudflare | Distinguishes people from bots on forms | Typically minutes to hours | Strictly necessary |
First-party usage events (sent to our own /api/events; no third-party cookie) | Farizon South West | Records anonymised page and action events in our database so we can improve the site | Session / as described in our Privacy Policy | Strictly necessary (first-party site analytics) |
| Configurator / part-exchange draft storage (local storage) | Farizon South West | Remembers an in-progress van build or part-exchange draft on your device | Until cleared or completed | Strictly necessary for that feature |
_ga | Google Analytics | Distinguishes visitors for statistics | Up to 2 years | Analytics |
_ga_* | Google Analytics | Keeps the GA4 session state | Up to 2 years | Analytics |
Clarity cookies (for example _clck, _clsk, and related Microsoft Clarity cookies) | Microsoft Clarity | Heatmaps and session replay to see how the site is used (form fields are masked) | Typically up to 1 year (varies by cookie) | Analytics |
Google Analytics measurement ID in use: G-PXP3ERKX63. The tag loads with Consent Mode defaults denied until you accept analytics.
4. Managing cookies, changes and contact
- On our site. Click Cookie preferences in the footer to change your choices at any time.
- In your browser. You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the site working. For help, see the ICO guidance on cookies or aboutcookies.org.
- Google Analytics. To opt out of Google Analytics on every website, install the Google Analytics opt-out add-on.
- Personal data. Some cookies collect personal data. Our Privacy Policy explains how we use it and what your rights are.
- Changes. We will update this policy when the cookies we use change. The date at the top shows the latest version.
- Contact us. Email [email protected], call 01458 333229, or write to Farizon South West Limited, Unit 19, Rockhaven Business Centre, Gravenchon Way, Street Business Park, Street, Somerset, BA16 0HW.
- Complaints. You can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Related: Privacy Policy.