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Farizon

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Privacy policy

Farizon South West Limited · Last updated: 17 September 2026

1. Who we are

This Privacy Policy explains how Farizon South West Limited (“we”, “us”, “our”) collects and uses personal data when you use https://farizonsw.co.uk, contact us, or deal with us as a customer or prospective customer.

Farizon South West Limited is registered in England and Wales under company number 16685888. Our registered office is The Summit, Woodwater Park, Pynes Hill, Exeter, Devon, EX2 5WS. Our trading address is Unit 19, Rockhaven Business Centre, Gravenchon Way, Street Business Park, Street, Somerset, BA16 0HW. We are registered with the Information Commissioner's Office under number 00011898072. Our VAT number is GB 502577111.

For UK data protection law we are the data controller of the personal data described in this policy. You can contact us about privacy at [email protected], on 01458 333229, or by post at the trading address above.

2. The data we collect

Depending on how you deal with us, we may collect:

  • Identity and contact details: name, business name, job title, email address, telephone number, and postal address.
  • Enquiry and sales information: the vehicles you are interested in, messages you send through our forms, WhatsApp or email, test-drive requests, quotes, orders, part-exchange details, and notes of our conversations.
  • Vehicle and part-exchange details: registration number, make, model, mileage, condition and related information you give us when asking for a valuation or placing an order.
  • Finance information: where you ask us to introduce you to a lender, information needed for that introduction (we do not make the lending decision).
  • Technical data: IP address, browser type, device information, pages visited and how you use our site, collected through cookies and similar technologies (see our Cookie Policy).
  • Marketing preferences: whether you have opted in or out of receiving marketing from us.

We do not deliberately collect special category data (such as health data) through the website. Please do not send that kind of information to us unless we specifically ask for it for a lawful reason.

3. How we collect data

  • Directly from you: when you fill in a form on https://farizonsw.co.uk, email or call us, message us on WhatsApp, visit our premises, book a test drive, request a quote, or buy a vehicle.
  • Automatically: when you browse our site, through cookies and similar technologies, subject to your cookie choices.
  • From third parties: for example finance providers (where you apply for finance), part-exchange valuation services (where you use that feature), analytics providers, and public sources such as Companies House where relevant to a business customer.

4. Why we use your data (lawful bases)

We only use personal data where UK law allows us to. The main purposes and lawful bases are:

  • Responding to enquiries, arranging test drives and providing quotes: legitimate interests in running our dealership, and/or steps taken at your request before entering a contract.
  • Performing a contract with you: selling or supplying a vehicle, arranging delivery, and related aftersales where we have a contract with you.
  • Introducing you to finance: steps needed to arrange the introduction you asked for; where required, consent.
  • Running and securing our website: legitimate interests in keeping the site secure and working (strictly necessary cookies do not require consent).
  • Understanding how the site is used (analytics) and measuring or delivering advertising: consent, where required, given through our cookie banner.
  • Sending marketing about our vehicles and services: consent where required by PECR, or soft opt-in for existing customers where the law allows, with a clear right to opt out at any time.
  • Meeting legal obligations: for example tax, accounting, anti-money laundering checks where applicable, and responding to lawful requests from regulators or law enforcement.

5. Who we share data with

We may share personal data with:

  • The vehicle manufacturer and its UK distributors, where needed for orders, warranty, recalls or support.
  • Finance providers and credit brokers, where you ask us to explore finance.
  • Part-exchange and valuation partners, where you use that service.
  • Service providers who help us run the business – for example hosting, email delivery, CRM, IT support, professional advisers, and analytics providers such as Google Analytics and Microsoft Clarity – under contracts that protect your data.
  • Regulators, courts or law enforcement where the law requires or allows us to.

We do not sell your personal data.

6. International transfers

Some of our service providers (for example analytics or cloud tools) may process data outside the United Kingdom. Where that happens we use appropriate safeguards, such as the UK International Data Transfer Agreement or an adequacy regulation, unless an exception under UK GDPR applies.

7. How long we keep data

We keep personal data only as long as we need it for the purposes above, including legal, accounting and reporting requirements.

  • Website enquiries that do not become a sale: typically up to 24 months after the last contact, unless you ask us to delete sooner and we have no legal need to keep them.
  • Customer and sales records: usually for at least six years after the end of the tax year in which the transaction took place, in line with accounting and limitation periods.
  • Finance introductions: as required by the lender and applicable regulation.
  • Cookie and analytics data: according to the durations in our Cookie Policy.

8. Your rights

Under UK data protection law you may have the right to:

  • Access your personal data.
  • Correct inaccurate data.
  • Ask us to delete data in certain circumstances.
  • Ask us to restrict how we use data.
  • Object to processing based on legitimate interests, including direct marketing.
  • Receive data you provided to us in a portable format, where the processing is based on consent or contract and is automated.
  • Withdraw consent where we rely on consent (this does not affect processing already carried out).

To exercise these rights, contact [email protected] or write to us at the trading address above. We may need to verify your identity. You also have the right to complain to the Information Commissioner's Office at https://ico.org.uk or on 0303 123 1113.

9. Children

Our website and services are aimed at adults and businesses buying commercial vehicles. We do not knowingly collect personal data from children through this site.

10. Cookies

We use cookies and similar technologies as described in our Cookie Policy. You can change your cookie choices at any time via Cookie preferences in the site footer.

11. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration. No method of transmission over the internet is completely secure; please take care when sending information online.

12. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of the page shows the latest version. The current version will always be available at https://farizonsw.co.uk/privacy.

13. Contact

Farizon South West Limited, Unit 19, Rockhaven Business Centre, Gravenchon Way, Street Business Park, Street, Somerset, BA16 0HW. Email: [email protected]. Telephone: 01458 333229. Web: https://farizonsw.co.uk.

Related: Cookie Policy.

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